One of the easiest ways to drive increased eCommerce sales month-over-month is by strategically building new pop-ups to launch on your site.
25 Ways to Increase Traffic to Your Website
Pro tip: This type of marketing message works best when combined with a special promotion or reservation incentive and can be used to trigger on traditionally slow booking days. Giving the potential guest a last chance to make a reservation or present an offer when they attempt to jump ship will ultimately help increase opportunities for conversion. Pro tip: Use clear call-to-actions or exit offers from the reservation shopping cart to directly target those visitors who are slipping out of the conversion funnel.
Pro tip: Use small, non-invasive displays, such as a pet-themed pop-up that features your pet-friendly amenities, to showcase critical offers and incentives. Which trackable behavior of website visitors are you most interested in targeting? Book Direct Messaging — a message targeting guests who are browsing the Rooms page or booking widget can be used to present an offer or benefit for booking directly on your site.
Need Date Targeting — a targeted marketing message focused on increasing foot traffic and reservations during a time of need- either a known slow period or a time of seasonal uncertainty, might be just the ticket for saving your hotel from drastic revenue loss. There are several steps you can follow to ensure that you are building different pop-ups for your hotel that not only look good but are also designed to achieve the results. Use compelling imagery that illustrates the value in the message you are trying to get across to website visitors.
Use relevant logos, branding colors , and font styles to make your campaign fit with the look and feel of your website. Create the conversion-driven copy to help get the right message across to everyone who interacts with your campaign. Test the size and position of your pop-up to determine which placement gets the most engagement from your visitors.
Compel your website visitors to book direct, take advantage of special incentives or hotel deals, and ultimately consider the benefits of making a reservation with you over the competition. With targeted marketing messages pop-ups or strategically placed calls-to-action CTAs , keep people on your site and incentivize them to ultimately make a purchase or secure a reservation.
Step #1: Get to know the Google ranking algorithm
When implementing these types of campaigns, it is important to note that a website with a pleasant pop-up converts better than one with a poorly designed or overbearing pop-up. All messages should be personalized to specific hotel offers, amenities, notes and more, and should be based on your analytical data concerning traveler type, the reason for visit, etc. Advanced user and booking rules also allow you to personalize pop-ups based on customer segmentation. Most, if not, all types of target marketing message campaigns can be fully customized to your liking.
Contact us at Blue Magnet today to explore the benefits of Pop-Up 2. As a hotelier, you have undoubtedly heard tales of hotels perhaps your own! Web design is like a fine wine, complex and dynamic. It combines a multitude of skills and knowledge that have an influence on how well a site will be perceived by any given audience. Web design trends change greatly from year to year, constantly raising the digital design bar.
The Blue Magnet Blog. Search for:. The Proof is in the Pop-Up While historically abused and earning rap as pesky, internet pollutant, the pop-up concept, in light of modernized marketing efforts, is getting its redemption. A Time and Place for Targeted Marketing When used responsibly, interactive pop-up engagements tactically target site visitors with a healthy level of intent to book or buy.
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While there is no clear-cut, single fixed pop-up format, there are many targeted marketing message solutions designed to meet the unique demands of the following potential use cases: Book Direct Messaging For hotel brands relying on direct bookings to avoid losing revenue to competitors or OTAs, investing in targeted website marketing and booking-engine strategies is vital. Need Date Targeting One of the easiest ways to drive increased eCommerce sales month-over-month is by strategically building new pop-ups to launch on your site.
There are a lot of great tools to help piece together this puzzle. Just click the box for each category to see specific errors and warnings.
From there, you can work one-by-one to fix them. This comparison takes you one step closer to knowing if an update directly affected your site. Another aspect of site health to search engines is domain age. This also means that you need to be patient. As your domain ages and the links pointing to your site age, your search engine ranking should increase. Here are the most important metrics to assess. The study also showed that organic search was the highest source of revenue for every industry except media and entertainment, where email, display, and referrals led by a small margin.
To find out how many visitors reach your site, log in to your Google Analytics account and check out the acquisition channels report. It includes an on-page SEO keyword performance chart. This tool makes it easy to get the data that you need from Google Analytics and to understand the broad picture relating to keywords on your site. But, you still need more. To improve your search engine rankings and earn revenue, you need to understand the difference between commercial and informational keywords to improve Google rankings.
If all of your keywords are informational, you will still generate organic traffic, but it may be difficult to convert those visitors to buyers or people who share on social media. Keywords that have the words below as a prefix before or suffix after to the rest of the keyword phrase tend to do well:. Earlier, I talked about the keywords that are sending you organic traffic.
They should also be used in the meta description as well as on-page SEO more on this later. Can you spot the difference between informational and commercial keywords? According to Smart Insights , more U. While some algorithm changes remain unclear, Google left nothing to the imagination when it comes to mobile. On January 10, , the Google Webmaster Blog said:.
This way you can fix and optimize to ensure your mobile site running smoothly. Add the meta viewport tag to the head of each page to tell browsers that the page will adapt to different devices:. Google is on a continuing quest to cater to hyper-local search, connecting consumers and brands as smoothly and quickly as possible. Up until , spammy links improved search engine rankings for thousands of people. Regardless of on-page SEO, bad links do hurt you. There are several link analysis tools you can use to do this:.
Google Penguin 2. Those are links that:. There are many free tools to help you identify unhealthy links. Remember that you also have to export the list of unhealthy links once you find them. That way, you can refer to them later. Ask the site owner to either remove your link the better option or add a nofollow tag to it. While manual link removal is best, this is a good second choice. The disavow tool is part of Google Search Console.
When you check for unnatural links, you have the option to export the links that you find. Anchor text distribution looks at how you spread keywords when building links.
How to Increase Your Search Traffic Without Building Links
The chart below has some recommendations:. If your domain name is bluedenimjeans. Geoff Kenyon suggests the percentage below :. One essential element of an effective inbound marketing strategy is keyword research. To be effective, you need to pinpoint the keywords that your target audience is using to find your site. When you do keyword research, you can easily figure out whether users are simply looking for information or wanting to buy. Commercial keywords target buyers who have been pre-sold educated on the product before coming to Google to conduct a search.
Informational keywords can be used to build email lists and nurture prospects before offering a product for sale. This works for any niche and can help you uncover hidden keywords that will help improve your ranking. The starting point and cornerstone of search marketing campaigns. By understanding what queries qualified visitors to your website type into search engines, search marketers can better customize their landing pages to increase conversion rates. By now, you know how to do keyword search engine research. The difficult part is knowing which keywords are bringing in organic traffic.
You can use these to write on-page SEO content that matches user intent remember that? This will improve the Google ranking of your web pages. There are several senior irons in the marketplace. But knowing the right one for you is the most difficult decision. Do you want to find the best senior irons for seniors? This page will not just tell you about the irons but will show how to use them to improve your golf game and provide practical tips on getting a huge discount for your purchase.
25 Ways to Increase Traffic to Your Website
Do you see how I placed the target keyword in the first paragraph, without making it seem like spam? Title tags have withstood the test of time. Avoid using the same keywords and title tags over and over. The search snippet title that Google displays can be dynamic based on the search query. So ultimately, you might be doing yourself a favor by getting more descriptive.
Plus, desktop snippet titles are limited by pixel width, while mobile display titles are typically longer. In the image above, Google displays as many characters as possible from the beginning. While meta descriptions have negligible if any impact on your rankings, they still serve the important purpose of helping to determine your search snippet and adding an extra factor of uniqueness. Check out this Kissmetrics article on making the most of meta descriptions for your CTRs.
But only 0. Not only does schema markup help Google understand your website, it also makes a massive difference in attracting traffic to your website. Plus, featured snippets are featured more on mobile SERPs, which we discussed are more common in the U. That way, when Googlebot reads the file, it can more intelligently crawl your content. You can use XML-sitemaps. Statistics: Release Calendar. Techniques to try include experimenting and writing case studies for your audience or expanding on what others have done.
You can even micro-target content. For example, if a blogger experiments with niche marketing, take it a step further and try niche marketing with an aged domain name, then write it up. Use your own experiences whether good or bad as part of the message. No fakery allowed!
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